Spanning Melbourne’s key fan zones, the AFL Grand Final Parade is a large scale public celebration that brought the game to the streets.
Through an entertainment forward approach, uniting clubs, players and tens of thousands of supporters in the lead up to the biggest day on the AFL calendar. A legacy event, reenergised with clarity, pace and serious crowd impact.
Scope
- Creative Direction
- Entertainment and Talent
2025
Melbourne, Victoria
Project Highlights
10,000
Fans in attendance
200
Performers and Parade participants
42
Toyota HiLux vehicles
“I just wanted to say a massive thank you to you all on behalf of the AFL. Parade was the best it has ever been. Not just in the output that broadcast and the fans saw, but the event day calm that was felt in the Rod Laver loading area due to your team. It was really appreciated by myself and the rest of the AFL Events team.”
Head of Events, Australian Football League
