To launch ESPN on Disney+ in Australia and New Zealand, we created a high-energy, culture-first experience timed with the NBA Playoffs. Designed to move fast, hit hard, and land big.
Held at The Venue, Sydney, the event merged sport, streaming and fandom through a spatial narrative that built hype by design. From court-side bleachers to countdown moments and digital-led storytelling, every element pushed momentum forward.
Scope
- Creative Direction
- Build and Production
- Entertainment and Talent
2025
Sydney, Australia
Immersive impact
Custom mesh LEDs, projection mapping and layered content brought the ESPN energy into the real world.
Spatial storytelling
Seeker designed a progressive journey, turning a launch into a live campaign moment, positioning Disney+ as the new home of sport.
Culture-driven moments
Live sets by DJ Horizon and appearances by Nick Kyrgios gave the crowd a reason to stay.
