The Ferrari 12Cilindri launch, designed as a private club called “Club Dodici,” was hosted at The Venue Alexandria in Sydney for 200 guests. The secretive, immersive experience featured dramatic reveals, including a red-lit tunnel leading to the Ferrari V12 engine.
With speakeasy inspired décor and an intimate atmosphere, the event celebrated Ferrari’s legacy. The highlight was the roar of the V12 engine, followed by the dramatic reveal of the 12Cilindri model.
Scope
- Design
- Production
- Entertainment
Awards & Mentions
Stay tuned…
Project Outcome
200
Invite only guests
4
Luxury brand partnerships
2000
Caviar bumps
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