At the expo, tapering runners got a first-hand look at how technology drives performance and recovery with FutureLabs-developed interactive games.
While on race day, the focus was on celebrating the moment, with a sculpture-inspired installation and photo experience, extending exhausted runner’s joy across social feeds.
Together, these experiences transformed Samsung from sponsor to personal running coach and recovery partner.
Scope
- Creative Direction
- Production
2025
Sydney, Australia
Project Highlights
80,000
Expo attendees
300,000
Race spectators
35,000
Runners
