We’re proud to announce that SE Group has acquired FutureLabs, marking an exciting new chapter for the group – and for the future of experiential marketing.
FutureLabs is a Melbourne-based immersive tech agency specialising in interactive brand experiences, projection mapping, responsive environments and sensory design.
Over the years, they’ve partnered with us on projects like Samsung at Sydney Marathon, Pirelli at the Australian Open, and AFL at Grand Final Village — proving the power of combining creative technology with world-class live experience and entertainment.
Our Group CEO, Brad Hampel, says:
“FutureLabs has been an incredible partner for years — they bring a level of creative tech and innovation that consistently pushes the boundaries of what’s possible. Making it official just made sense. This move builds on what we already do best and gives our clients access to even more capability under one roof.”
Brad continues:
“We’re seeing a real shift in how people want to connect with brands. In a world that’s more digital than ever, there’s a growing demand for experiences that feel real, human and emotionally engaging. FutureLabs helps us bridge that gap — using technology not just for impact, but for meaning.”
Within SE Group:
- Seeker Agency leads creative and experiential events and activations.
- Solution Entertainment curates live entertainment, talent and performances.
- FutureLabs creates immersive experiences through creative technology and innovation.
Together, the expanded group offers clients a comprehensive suite of services – uniting strategy, creativity, entertainment and technology under one roof.
This isn’t just growth.
It’s the next evolution in how SE Group brings creativity, entertainment and innovation together to shape the future of experience.
