AFL

Gather Round Footy Festival

The inaugural AFL Gather Round, where 18 teams descend on Adelaide to play in 9 action-packed matches. To commemorate this history-in-the-making weekend, we created the Pepsi Max Footy Festival. A multi-location activation fit with three mega super screens, footy hero meet and greets, and live local entertainment — all bringing the fans, players and community closer together than ever before.